Forever New’s A/W’23 collection presents a stunning array of choices catering to every social calendar facet. Dark Reds will reinvigorate occasion wear, while glamorous dresses in captivating sunset ombre, bold dark florals, and ravishing black will infuse joy into every event ensemble. Pooja Hegde, the brand ambassador of Forever New India, adds her signature touch to this exceptional collection. In their latest campaign, the brand spotlights the versatility of the collection by showcasing Pooja Hegde in an array of stylish ensembles designed for the contemporary woman of today. Whether it’s preparing for an intimate rendezvous, gracing a glamorous gala evening, power dressing for a high-profile event, or commanding attention on the red carpet, ‘A Time for Glamour’ from Forever New effortlessly caters to all these scenarios.
Of all the choices, the ravishing black dresses are stealing the show. Pooja Hegde, with her signature style and elegance, dons these black ensembles with grace and poise. Her striking dark complexion is beautifully accentuated, making her a vision of beauty. The latest campaign from Forever New, titled 'A Time for Glamour,' showcases the versatility of this collection, proving that it caters to various scenarios in a contemporary woman's life. In particular, the black dress worn by Pooja Hegde has become a talking point. Her bold choice to expose her back in the dress has left fans in awe. The brand has released a video highlighting this collection, with the black dress moment stealing the spotlight. Here's a breakdown of that captivating video:
The video begins with an air of anticipation, as Pooja Hegde is captured in her makeup room, bathed in soft, flattering lighting. She's in the process of preparing for the shoot, and the camera is discreetly positioned behind her, capturing her from behind. As she adjusts her makeup, her wide and gracefully contoured back comes into view, captivating the audience with its elegance. Suddenly, there's a moment of realization on Pooja's part. She senses the presence of the camera and turns around swiftly, her expression a blend of surprise and innocence. Her eyes meet the lens briefly, adding an element of spontaneity to the scene.
In the subsequent shot, Pooja Hegde takes center stage as she starts to walk down a well-lit corridor. The camera closely trails her every move, emphasizing her poise and grace. Her glossy hair cascades over her back, partially concealing it, adding an element of mystery to the shot. With a fluid and mesmerizing motion, Pooja sweeps her hair aside using her left hand. The movement is deliberate and seductive, starting from her right ear and flowing down to her left shoulder. This graceful act not only unveils the full expanse of her flawless back but also showcases the intricate design of the dress she's wearing. Every detail, from the fabric to the embellishments, is a testament to her commitment to perfection.
As her hand delicately brushes aside her hair, she inadvertently tugs at the hanging chains of her right earring. The unexpected movement adds an element of spontaneity to the scene, highlighting the authenticity of the moment. Yet, Pooja remains unfazed, her focus firmly on ensuring that not a single strand of hair obstructs the view of her fans.
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